Lost reasons are crucial for understanding why sales opportunities did not convert, enabling businesses to identify common obstacles and areas for improvement. By analyzing lost reasons, companies can refine their sales strategies, address recurring issues, and ultimately increase their conversion rates. Customizing lost reasons as per different business models in SalesTown CRM allows you to specify and manage the reasons why leads did not convert into sales. This helps in analyzing patterns, identifying areas for improvement, and refining your sales strategies.

Follow these steps to customize lost reasons in SalesTown CRM.

Step-by-Step Guide to customize the lost reason

1. Navigate to Lost Reason Settings

  • From the main dashboard, locate the Essentials< Settings tab in the main menu or navigation panel.
  • Click on Settings to open the settings page.
  • In the settings page, find and click on the Tools< Lead Lost Reason option.
  • This will open the Manage Lost Reason window.

2. Add New Lost Reasons

  • Click on the Add Reason button to create a new lost reason.
  • A form will appear where you can enter the lost reason.
  • After entering, click on the Save button to add the new lost reason to the list.  Multiple Lost reasons can be added by clicking the Add More option.
  • Added reasons will be displayed in a list view in the manage Lost Reason window.

3. Edit Existing Lost Reasons

  • In the lost reasons list, locate the reason you want to edit.
  • Click on the Edit button to update the lost reason.
  • After making the necessary changes, click on the Save button to update the lost reason.

4. Delete Lost Reasons

  • In the lost reasons list, locate the reason you want to delete.
  • Click on the Delete button next to the lost reason.
  • A confirmation dialog will appear asking you to confirm the deletion.
  • Click on the OK button to delete the lost reason.

5. Add Subreason

  • Click on the Sub Reason button given on the created lost reason row.
  • A form will appear where you can enter the lost reason by clicking on the add new reason link.
  • After entering, click on the Save button to add the new lost sub reason to the list. 

Additional Tips

  1. Consistency:
    • Ensure consistency in naming lost reasons to avoid duplication and confusion.
  2. User Permissions:
    • Only authorized users should have access to customize lost reasons to maintain data integrity.

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